Small Business Essentials

I had a client ask me today why the price of his website included 2 designs, one for Firefox/Mozilla users and one for Internet Explorer users. The simple answer is this: if you have a product to sell, and you alienate 30-40% of your users by giving them a site that doesn’t look good in the browser upon their initial visit, you’ve just lost 30-40% of your potential leads. He then agreed that 2 designs were worth the trouble.

One of the best activities to start with when developing a marketing strategy is Marketing Brainstorming. In a very short amount of time, you can come up with a solid base by which you can launch many of your marketing campaigns. In this article, I discuss the process.

Designers should make better pages because it lifts us all up. In this article, I discuss how.

What is Web 2.0? I’ll discuss what that term means and point you in the direction of some great social media tools.