Generating Goodwill for Yourself Using LinkedIn
June 29, 2007
Seeing on how it’s Friday, I thought we’d do something fun here at the Small Business Essentials blog. Let’s call it "Pay It Forward, LinkedIn Style". You mission, should you choose to accept it: spread some good will among all your LinkedIn contacts by writing them some reviews!
Backpack It!
June 27, 2007
We have been looking for a way to keep a company calendar and track some to-do lists—going back and forth in email had just become overwhelming! That is when I found Backpack. I am (so far) so delighted with the service that I thought I would share with everyone how we use it.
Strategic Partnerships and "Giving" in Networking
June 25, 2007
When I signed up for an online networking event recently, I was sent a questionnaire that is designed to get the networking started. On this questionnaire was the question, "Who would be good strategic partners for your business?" I have done a lot of networking with eWomen, and their philosophy is to give first and you’ll receive later. So part of the introduction at eWomen is "What do you need for your business or yourself in the next 30 days?" The same principles seem to apply at the alumni functions I attend, and the social networking I do online. I had not thought about the strategic partners question, so I didn’t have a ready-made answer for that one.
Another Kind of "Dip"
June 22, 2007
There has been a lot of talk lately about Seth Godin’s new book, The Dip, and even some discussion on whether or not you can teach someone the business skills that allow them to know when to quit. But today I want to talk about a different kind of quitting—one that involves a change in your life plan. As it is with your business and career, knowing when to change your life plan is important to your long-term success.
Work, Life, Balance and Beginnings - An Interview
June 21, 2007
I did an interview recently with John DeVries about my company, entrepreneurship, and balance in life. It was just posted, so you can now read it over here.
Behavioral Marketing and Behaviorally Targeted Advertising
June 20, 2007
There has been a lot of talk lately about Behavioral Targeting in online marketing. According to many sources, it is the most effective method for online marketing, and the spending on this type of advertising is growing quickly. But is this type of advertising right for the small business owner? We’ll examine some reasons of why it may not be.
Two interviews with Seth Godin
June 19, 2007
As a big fan of Seth Godin, I thought I would pass along this information: He is doing 2 phone interviews that you can call in and hear IF you sign up for them. To get the registration links, see the post on this subject over at Escape from Cubicle Nation. (Thanks Pam!) This mention is also for Rich Sloan, Mr StartupNation himself, who is conducting one of the conversations with Seth.
Relevancy Marketing (Lessons from Google Part 2)
June 18, 2007
In part one of this summary of lessons learned from a Google seminar online through Marketing Profs, I discussed the niche’s role through Google’s eyes. In this part, I’m going to discuss "Relevancy Marketing" and how it can help your small business.
A Trend in the Online Information Industry (Lessons from Google Part 1)
June 15, 2007
I have written before about how important it is to find your niche, because competing on price through search engines is death for many companies. I recently learned of some interesting facts to back up this concept from Benjamin Chung, Senior Industry Marketing Manager at Google (bio below), who says Niches are taking over as the primary means of web surfing.
Going Green in your Business
June 11, 2007
NHG Consulting has become a pretty darn green company in recent months. Although we have gone green for environmental reasons, going green for your business has now become a great additional way to market yourself and save on operating costs. "Green Business" certifications have been popping up across the country, and there has been a lot of press about green businesses in recent news. This article examines the simple ways in which small businesses can go green.
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- Bad, Bad Business Blogging Practices - The Short List
What not to do with your business blog. - Death to Procrastination: Use the 4-day win to get your goals moving
Martha Beck thinks you can get anything done if you can break it down into a 4-day action plan. - From 0 to 2000+ Subscribers in 90 Days
Learn strategies on growing your blog subscribers that are also relevant to any website's traffic. - How Five Years of Blogging Has Changed Me
Rob May reflects on the experiences and lessons learned from blogging over the years. - How not to do a FREE calculation, Trent Reznor edition
Giving away something for free is a hot marketing topic right now, but there's definitely right and wrong ways to do it. - How to Achieve the Ultimate Credibility
Competence, confidence, and communication: the secrets to ultimate credibility. - How To Become a Better Blogger By Not Reading Blogs
Anyone can follow a herd; your best results are going to come from blazing your own path. - How to Get 1,100 Subscribers in Five Days
Using one established product is a technique you can use in any business, blogging or otherwise. - Subscribe to the Links Feed »
- Bad, Bad Business Blogging Practices - The Short List
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