Marketing your Website, A Podcast Series (Part 2)

January 14, 2008

The second podcast in the 5 Steps to Marketing your Website series has been released, and you can listen to it here:
Marketing your Website #2 of 5: Participate and Network

If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link and save it to your hard drive.

Stay tuned to Small Business Essentials (perhaps by using the convenient subscribe buttons to your right, if you are viewing this at the website!) and I will update you weekly as each one is released.

Written by nhgnikole · Filed Under NHG News and Projects, Podcasts, Points of Interest | 48 Comments

How not to do a FREE calculation, Trent Reznor edition [link]

January 14, 2008

How not to do a FREE calculation, Trent Reznor edition
Giving away something for free is a hot marketing topic right now, but there’s definitely right and wrong ways to do it.

Written by nhgnikole · Filed Under Links | 5 Comments

What does the “Media Business Model” mean? [link]

January 14, 2008

What does the “Media Business Model” mean?
The ways in which you can make money off free content.

Written by nhgnikole · Filed Under Links | Leave a Comment

Top Ten Myths of Entrepreneurship [link]

January 14, 2008

Top Ten Myths of Entrepreneurship
A list of what being an entrepreneur is really like.

Written by nhgnikole · Filed Under Links | Leave a Comment

How To Become a Better Blogger By Not Reading Blogs [link]

January 14, 2008

How To Become a Better Blogger By Not Reading Blogs
Anyone can follow a herd; your best results are going to come from blazing your own path.

Written by nhgnikole · Filed Under Links | Leave a Comment

Using the Hedonic Treadmill To Be More Productive [link]

January 14, 2008

Using the Hedonic Treadmill To Be More Productive
Our happiness stays in pretty much the same place regardless of what happens to us in life, so quit procrastinating because it’s not going to make you any happier.

Written by nhgnikole · Filed Under Links | Leave a Comment

Selling in Three-Part Harmony [link]

January 14, 2008

Selling in Three-Part Harmony
Sales are about relationships, not manipulation.

Written by nhgnikole · Filed Under Links | Leave a Comment

New Things: Links Feed, WordPress, Facebook, Twitter, Feedburner (and some geek code)

January 14, 2008

I wanted a better way to showcase the really great stuff that I come across by other blog authors. I had been using my shared items feed from Google Reader, but I’m not the biggest fan of Google Reader and the options for display were very limited. (I’ve been trying Google Reader for nearly a month, but I think I prefer NewsFire more.) So, in this post, I am going to attempt to describe how I made a links feed, split WordPress to make that links feed appear in the right sidebar, changed my WordPress templates to exclude that links feed, changed my FeedBurner settings to reflect those alterations, used a new Facebook App to display my new combined links + site feed on my Facebook profile, and carried that all over to Twitter. (Phew!)

In English: I can now share links to quality content from other blogs on my site, and combine those links with my own feed on my Facebook and Twitter profiles. This serves multiple purposes: to add value for my readers, and to increase my reach both through my blog and other social media sites. I will start with an explanation of the whys, and then get into the code in a stepwise fashion.

Written by nhgnikole · Filed Under NHG News and Projects, Technology and Websites | 26 Comments