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Author Archives | Nikole Gipps

About Nikole Gipps

I have a passion for web technology, entrepreneurship, and creative marketing. See my web development work at That PHP Girl.

Why Unsubscribed From Your List

March 3, 2011

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Today I removed myself from several mailing lists of people I had a lot of respect for — people whose products that I have purchased and/or recommended to others, people who I thought were honorable and created good value through their lists. Why did I remove myself, you you may ask? I removed myself because [...]

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HyperAlerts Shows Their Hand

February 11, 2011

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HyperAlerts Facebook Pages Marketing Small Business Essentials

And the battle continues! In the wake of the Facebook announcement, HyperAlerts has sent out this e-mail to let their users know that they are still in the game! Personally I like this approach, as it is definitely proactive marketing on their part.

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Facebook Will Not Be Outdone

February 10, 2011

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Facebook Update to Pages Small Business Essentials

You may have missed my post from last week about HyperAlerts, but Facebook sure didn’t. Just as soon as word of HyperAlerts went viral, Facebook announced their own solution for the problems with pages. Today I received this in my inbox:

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More Social Media is Not Better

February 1, 2011

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Amy Porterfield The Simple Social Media Formula Small Business Essentials

When it comes to social media, many people think more is better — more accounts, more time, more connections. What if you could maximize your results while minimizing your time? Read the rest to find out how.

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Awesome Find: HyperAlerts

January 31, 2011

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Do you manage a Facebook page for your business? If so, you need HyperAlerts, an alert system that checks your Facebook pages and notifies you of new activity.

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How to Make Six Figures

January 31, 2011

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David Wood Get Paid for Who You Are Small Business Essentials Six-Figure Income

Inc.com has a 6-part series that profiles solopreneurs who all made the leap from idea to six-figure incomes in a variety of ways. I’ve pulled out the key points here in hopes of both inspiring my readers and giving you practical advice you can use in your own business!

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How Do Small Businesses Waste Money?

January 28, 2011

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How Do Small Businesses Waste Money? – ContactMe

From lighting choices and meals to postage and credit cards, there are many ways you can make small changes in your business that will help you save on expenses and increase your profits.

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Avoid Logo Mistakes by Knowing What to Ask For

January 26, 2011

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Resizing Logos Logo Mistakes Small Business Essentials

Are you looking to get a new logo or redesign your current logo? Read this article and you’ll avoid ending up with a lemon of a logo project.

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The Best of Inc: 20 Articles for Entrepreneurs

January 25, 2011

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Inc. Online says that 2011 should be the year you finally launch your own business. Need help in getting off the ground? I’ve compiled this list of twenty articles to help you get started.

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But Can You Read It?

January 21, 2011

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Mattress Mania Signs Small Business Essentials

Ever look around at the marketing tactics of the businesses in your own neighborhood? Yeah, me too. Here’s the scoop on a recent do/don’t that I found.

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Guidelines for Going Self-Employed

January 13, 2011

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Self-Employed Small Business Essentials That PHP Girl

I came across the article Guidelines for Going Self-Employed on workawesome this morning, and it feels like they are leaving something out. Sure there are disadvantages to being self-employed, but they are not as bad as the article makes it seem. I’ll give you the reality of self-employment from my own perspective.

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Why I Will Never (Again) Use Google Checkout

January 12, 2011

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I learned a painful (and expensive) lesson recently, courtesy of Google Checkout. If you are a small business providing services to your clients, please read the rest of this story to decide for yourself whether or not you will risk offering Google Checkout to your clients as a payment method.

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