Let’s (Not) Make Goals in 2008
January 4, 2008
We are now into the third January of my business, which will mark the third year in a row that I did not sit down to establish business goals. I will tell you exactly why: I am a big giant chicken. (Cluck! Cluck!) In my perfectionist brain, I just tell myself that if I don’t write down any goals, I won’t have to deal with disappointment and failure for the next 12 months. I then round out my justification by telling myself that I run a lifestyle business anyway, and it would be impossible to meet projected goals when I feel free to take off work any time my child needs me or the holidays get me too busy.
What I am doing, in reality, is hurting my business.
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