King James Inc: Five Business Lessons from LeBron James
December 11, 2007
There’s a really great article on the empire of LeBron James, the NBA star, at Fortune / CNN Money: LeBron Inc. The building of a billion-dollar athlete. (Thanks to BusinessPundit for the tip-off.) What interested me the most was the "summit" that LeBron and his marketing team held at the end of the NBA season, and how LeBron’s team aligned themselves with the top consultants. Even though LeBron is just a baby in the business world, as he’ll be turning 23 this month, he is already demonstrating many fine examples of good business strategy and execution. These include:
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