Tag Archive | "fortune magazine"

King James Inc: Five Business Lessons from LeBron James

Tuesday, December 11, 2007

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There’s a really great article on the empire of LeBron James, the NBA star, at Fortune / CNN Money: LeBron Inc. The building of a billion-dollar athlete. (Thanks to BusinessPundit for the tip-off.) What interested me the most was the "summit" that LeBron and his marketing team held at the end of the NBA season, [...]

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