Small Business Essentials

How not to do a FREE calculation, Trent Reznor edition Giving away something for free is a hot marketing topic right now, but there’s definitely right and wrong ways to do it.

What does the “Media Business Model” mean? The ways in which you can make money off free content.

I have been getting a lot of traffic in the past few weeks from StumbleUpon. I was discussing this with a colleague of mine, and he asked me how I attract traffic from StumbleUpon. The answer is: I don’t. I do my best to write good content, and the links will follow. It’s not about [...]

As some of you may recall, I wrote a feature article for Startup Nation entitled 5 Steps to Marketing your Website. Starting this week, a companion podcast series will be released on the same website. The first one has been released, and you can listen to it here: Marketing your Website #1 of 5: Focus [...]

Hello, and welcome to this week’s Carnival of the Capitalists for January 7, 2008. This is the first CotC for the year, and perhaps the last of its kind. This site, Small Business Essentials, provides information for small business owners and entrepreneurs on a variety of topics. My company is also available for hire if [...]

It seems like everyone I’ve talked to lately is in the middle of some kind of web development project delay. (We even had an entire thread about it in the StartupNation Community.) I started asking around and thinking about the delays I’ve had or heard about in my own webdev business to figure out why [...]

Today’s CotC is hosted by Business Opportunities and Ideas. Of note: New Business Ideas: Convenience at Your Doorstep at Small Business TrendsI had to mention this one because I used to work with a local Aussie Pet Mobile Franchise in Walnut Creek, CA. It’s really a great little franchise to own—and the owners really don’t [...]

Part 3 in a 3-part series dealing with free techniques to boost your traffic once your site launches.

Part 2 in a 3-part series dealing with free techniques to boost your traffic once your site launches.

Part 1 in a 3-part series dealing with free techniques to boost your traffic once your site launches.

Five techniques you can use to keep your site current and fresh.

A quickie tutorial on evaluating your business’ need for a blog.