Small Business Essentials

Inc.com has a 6-part series that profiles solopreneurs who all made the leap from idea to six-figure incomes in a variety of ways. I’ve pulled out the key points here in hopes of both inspiring my readers and giving you practical advice you can use in your own business!

Are you looking to get a new logo or redesign your current logo? Read this article and you’ll avoid ending up with a lemon of a logo project.

Inc. Online says that 2011 should be the year you finally launch your own business. Need help in getting off the ground? I’ve compiled this list of twenty articles to help you get started.

I learned a painful (and expensive) lesson recently, courtesy of Google Checkout. If you are a small business providing services to your clients, please read the rest of this story to decide for yourself whether or not you will risk offering Google Checkout to your clients as a payment method.

I have worked for clients with a wide variety of content management software and strategies — WordPress, Drupal, Joomla, ColdFusion, publishing through programs like Dreamweaver and FrontPage, proprietary systems, using PHP includes, no system at all (using flat HTML files) — and WordPress is by far the easiest for the web developer, the marketing/content person, [...]

The fifth podcast in the 5 Steps to Marketing your Website series has been released, and you can listen to it here: Marketing Your Website #5 of 5: Sync Up with Search Engines and Online Tools

From 0 to 2000+ Subscribers in 90 DaysLearn strategies on growing your blog subscribers that are also relevant to any website’s traffic.

The fourth podcast in the 5 Steps to Marketing your Website series has been released, and you can listen to it here: Marketing your Website #4 of 5: Create Press and Write Articles If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link and save it [...]

The third podcast in the 5 Steps to Marketing your Website series has been released, and you can listen to it here: Marketing your Website #3 of 5: Build Your Word of Mouth and Viral Marketing If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link [...]

The second podcast in the 5 Steps to Marketing your Website series has been released, and you can listen to it here: Marketing your Website #2 of 5: Participate and Network If you would like to download the podcast directly, you can control-click (or right-click on a PC) this link and save it to your [...]

How not to do a FREE calculation, Trent Reznor edition Giving away something for free is a hot marketing topic right now, but there’s definitely right and wrong ways to do it.

What does the “Media Business Model” mean? The ways in which you can make money off free content.