Small Business Essentials

Gas Stations Don’t Need Blogs

16. January 2008

I read a post today on how a corner gas station owner could benefit from having a blog. Challenge: Can You Stump Business and Blogging? I know you’re going to read it and then tell me it was not about gas stations needing blogs, but about the benefits of blogging for any and every business. My argument [...]

The Joy of StumbleUpon

10. January 2008

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I have been getting a lot of traffic in the past few weeks from StumbleUpon. I was discussing this with a colleague of mine, and he asked me how I attract traffic from StumbleUpon. The answer is: I don’t. I do my best to write good content, and the links will follow. It’s not about writing [...]

King James Inc: Five Business Lessons from LeBron James

11. December 2007

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There’s a really great article on the empire of LeBron James, the NBA star, at Fortune / CNN Money: LeBron Inc. The building of a billion-dollar athlete. (Thanks to BusinessPundit for the tip-off.) What interested me the most was the "summit" that LeBron and his marketing team held at the end of the NBA season, [...]

5 Powerful Techniques to Help your Business Stand Out

20. November 2007

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If blogging is a business itself, much like publishing or content production, then it only makes sense that the rules of good blogging would be the a variation on the foundations of running a business. As I was reading a guest post by Skellie on Problogger entitled "5 Powerful Techniques to Help Your Posts Stand [...]

Tracking Clicks from Craigslist

1. November 2007

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As Craigslist does not provide information on page views or clicks, I have devised a few methods to determine how many clicks come from a particular ad. Some of these require programming knowledge and some do not, but all are good for tracking your campaigns.